Welcome to Moffitt's Ford Lincoln

Serving the Boone Community for 90 Years

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A Dealership with a History 

If you're in the Boone, IA area, our dealership is ready to go to work for you. We've been doing that for Ames, Jefferson, IA, and Perry, IA drivers since 1928. We pride ourselves on our long and dedicated service that we've been able to provide. In addition to our service, our diverse inventory of new Ford and Lincoln models is sure to impress. Over the years we've learned what our Slater, IA customers expect from their automotive experience, and we're ready to deliver on that expectation.

We've been committed to our customers from the very beginning. That dedication is reflected in honors such as being the first Mercury dealership in the entire state of Iowa. We also delivered the first Ford Thunderbird in Iowa in 1955. If you're searching for a dealership who truly cares, you've come to the right place.

Committed to Our Customers

Our team is ready to go above and beyond to meet your needs. That's something that dates back to our founder, Herb Moffitt. We've been a family business with family values for quite some time. Our dealership is still in the Moffitt family after all these years. Headed by Chris Moffitt, grandson of Herb, the tradition of quality service is continued. Today, you may even find yourself working with Herb Moffitt's great-grandson, Charlie.

Pictured: Herb Moffitt, Founder - 1928


"In 1928 was the start of a great name in Boone County auto Sales & Service."


"Moffitt's moves to its location at 6th & Story St. in Boone, Iowa in 1932."


"In 1965, the 6th & Story location had many improvements with the expansion."

When it comes to your automotive experience, we want to ensure it's the best one possible. Whether you're looking for a new Lincoln or Ford model, or a used option, we've got you covered. With our inventory of Ford F-150, Ford Escape, and Ford Fusion options, finding the perfect vehicle is made easy. That's something you're sure to appreciate! If you're on the hunt for a dealership worth shopping at, Moffitt Ford Lincoln is your solution.

Pictured: "Herb Moffitt stands beside one of his finest cars of the 1932 era - a Ford V8 Roadster."

Experience Quality Service

Once you've found your vehicle, signed the paperwork and drove off our lot, our relationship doesn't end. With our service and parts centers, you can keep your vehicle on the road for miles to come. That is because we want to be your automotive partner for the long-haul. We haven't been an area favorite for 90 years because we view people as a sale, here at Moffitt's, we view you as a person.

You may find it hard to believe that we've been in business for 90 years, but once you experience the caliber of service we offer, you'll understand why. We don't compromise when it comes to great service, and if you're in the Boone, IA area, you deserve to experience that first hand.

We've been serving the area since 1928; that's not something many dealerships can say! If you're ready to up your automotive game, visit our team today. We've got unmatched inventory combined with caring and knowledgeable service, which means you can find your new Ford Focus or Ford Mustang faster. Visit our team today and get behind the wheel of a new Ford or Lincoln model that you love.

Four Generations:

Pictured from left to right: Stan, Charlie & Calvin, Chris Moffitt

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Moffitt's Ford

1819 SE Marshall
Directions Boone, IA 50036

  • Sales: (515) 432-6336
  • Service: (515) 432-6336
  • Parts: (515) 432-6336


  • Monday 8am-6pm
  • Tuesday 8am-6pm
  • Wednesday 8am-6pm
  • Thursday 8am-7pm
  • Friday 8am-6pm
  • Saturday 8am-3pm
  • Sunday Closed